INITIATIVES

A broad range of initiatives driving Nissan’s innovation and growth

KEY DOMAINS

注力領域

Electrification

Electrification and Driving Innovation
for a Sustainable Future

Nissan is driving electrification through its two core pillars: EVs and e-POWER—delivering both the pure driving pleasure of 100% motor-driven vehicles and meaningful contributions to society through advanced energy management. Building on the technology and expertise gained as a pioneer in electric vehicles, we are expanding our electrified lineup, further improving energy efficiency, and advancing cutting-edge innovations such as all-solid-state batteries. Through these efforts, we continue to transform mobility worldwide.

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Advanced Driver Assistance & Safety

Freedom and Confidence in Mobility

Nissan is committed to achieving zero fatalities and has developed innovative, highly reliable driver-assistance technologies, including ProPILOT, designed for safe use on highways, as well as many world-first AD/ADAS innovations. To further enhance safety and deliver truly stress-free mobility, we are advancing next-generation driver-assistance technologies powered by the latest AI. Through these efforts, we aim to create a society where drivers can move anytime, safely, and with confidence.

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Connectivity & Infotainment

Seamless Services that Fit into Everyday Life

Nissan’s connected technologies seamlessly link in-vehicle and out-of-vehicle experiences, enhancing the overall mobility experience by integrating everyday life with the car. By integrating and synchronizing vehicle data and customer information in the cloud, we deliver more personalized services. Beyond advances in driver assistance and in-car entertainment, our platforms enable new services to be added even after purchase. Through these continuous innovations, Nissan vehicles continue to support people’s lives as trusted partners.

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Mobility Services

Creating New Mobility Experiences
that Connect People and Cities

Nissan aims to help address transportation challenges faced by local communities and to deliver new mobility services that enable everyone to move freely. By leveraging advancing autonomous driving technologies, we strive to build a sustainable society where people can travel safely and comfortably. Beyond serving as a means of transportation, we create new experiences that connect people and cities, shaping a mobility society that supports and enriches everyday life.

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TOPICS

未来を支える日産の取り組み

From creating safer, more comfortable mobility experiences to advancing electrification, energy solutions, and community initiatives, Nissan continues to push boundaries across a wide range of fields. Explore our latest efforts shaping the future of mobility and everyday life — from generative AI and next-generation driver assistance to autonomous mobility services and battery reuse technologies.

TOPICS

Nissan and Wayve Partner on Next-Generation Driver Assistance AI for Mass-Production Vehicles

Nissan is partnering with Wayve to deploy AI across a broad range of vehicle models. By combining multiple sensors with real-world driving data, Nissan will continuously advance driver assistance technologies and accelerate the evolution of safer, smarter mobility.

TOPICS

Generative AI “AutoDJ” Transforms the In-Vehicle Experience

Nissan’s in-vehicle agent “AutoDJ” uses generative AI to enable natural, intuitive conversations with drivers, taking driving assistance and in-car services to the next level.

TOPICS

Nissan’s Sakura gets a solar boost: Introducing the ‘Ao-Solar extender’

The “Sakura Ao-Solar Extender” features deployable, ultra-thin solar panels on the roof, generating up to 500 watts to help supplement driving power.

TOPICS

"Easy Ride" A Ride-Hailing Service Powered by Autonomous Vehicles

With the vision of “mobility with more freedom,” Nissan is using autonomous driving technology to safely address transportation challenges and aims to launch a Level 4 mobility service by 2027.

TOPICS

Doshisha University Pilot Project Uses EVs and V2H to Provide Power During Outages

By leveraging Nissan’s EVs and V2H (Vehicle-to-Home) technology, this project is building an energy management system that enables the university to continue operating even during extended power outages.

TOPICS

Next-Generation ProPILOT Delivers Driving Like an Expert Driver

Powered by AI and LiDAR, next-generation ProPILOT helps create a society where everyone can drive safely and with confidence, supporting safe and comfortable mobility even in complex traffic environments.

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New e-POWER Delivers Major Gains in Fuel Efficiency and Quietnessz

Nissan’s unique series hybrid system, e-POWER, uses an engine to generate electricity and drives with an electric motor, delivering powerful and smooth acceleration unlike conventional gasoline vehicles or other hybrids.

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Nissan LEAF Creates a New Circular Future with Reused Battery Technology

Used Nissan LEAF batteries are being repurposed around the world to support schools, factories, and local communities with reliable power. Through Nissan’s 4R approach—Reduce, Reuse, Recycle, and Rebuild—they help build a more sustainable society.

RECRUITING
INFORMATION

At Nissan, we empower every individual, across all roles,to challenge themselves and grow.
In a time of transformation that is reshaping
the future of mobility, join us in forging new paths together.

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