From Content to Product
In my previous role at a web production company, I was involved in creating a wide variety of digital content. However, I felt the limitations of digital’s fleeting nature and was eager for a new challenge—this led me to become interested in the product industry. Especially with cars, which are more closely intertwined with our daily lives than other products, I saw an opportunity to expand my knowledge and perspectives in a completely new field. That’s why I decided to join Nissan.
Challenging to Create New Value
Since joining Nissan, I’ve been involved in interface design, including UX/UI development and wireframe creation for next-generation cockpits. My main focus is on designing information displays like meters and navigation systems. I find it fascinating that these interfaces can introduce new rhythms and styles of living, similar to smartphones. In a world without clear answers, I work with colleagues from various departments to explore how to create and realize value, continuously seeking ways to enhance Nissan’s overall appeal.
A Source of Broad Creativity,
Evolving with New Technologies
What’s most important in my work now isn’t just deep automotive knowledge, but rather how to communicate the appeal and significance of interfaces effectively. To do that, I’ve been self-learning video editing and 3D software to better convey design concepts and purposes. Since joining Nissan, my creative sources have definitely expanded. I believe it’s crucial to develop “variability” in my skills by actively adopting new digital technologies while maintaining a strong foundation in design literacy.
Design is inherently abstract and subjective, both for the creator and the user. Still, I believe that “sincerity” and “quality” are feelings that everyone can perceive. When users sense the designer’s ingenuity and enthusiasm in a product, it naturally leads to greater satisfaction. Nissan, in particular, respects the intentions of its designers, making it easier to pursue designs rooted in “sincerity” and “quality.”
Toward the Future
I have been involved in digital for a long time, but digital continues to evolve and become familiar in people's lives. As digital technologies become more prevalent in the field of mobility, we want to provide a richer experience for our users in the future, going beyond cars. We also hope to create solutions that help solve social issues through design.