Sharing the Excellence
of Japanese Manufacturers
Creating Customer-Centric
Experiences Together
I work in the Brand & Communications Strategy Department, which handles a wide range of marketing and PR activities-from producing TV commercials and managing Nissan’s official SNS accounts to sponsoring mobility shows, auto salons, and sports events. Since joining, I’ve been involved in organizing various real-world events, including mobility expos and PR campaigns for individual models.
Nissan places a strong emphasis on “thinking from the customer’s perspective” in communication. I’ve learned a lot by listening directly to customers’ voices at events across different regions. It’s fascinating to be able to convey the appeal of cars to people with different concerns depending on their location and family situation. Since cars are high-value products, it takes time for customers to get to know, trust, and ultimately purchase them. Nissan’s unique challenge - and opportunity - is to enhance brand value through diverse approaches during this long decision-making cycle.
Inspiring Every Day Amidst
a Diverse Workforce
One of Nissan’s greatest strengths is its diverse team. Our members come from various backgrounds—some are long-time employees who have worked across many departments, while others have transitioned from advertising agencies. There are many women who have returned from maternity and childcare leave and serve as inspiring role models.
Within the marketing organization, I notice a difference between the domestic and global divisions. The global team, which includes many foreign nationals, often shares opinions openly, such as, “Wouldn’t it be better if…?” This reflects Nissan’s truly global corporate culture. Both divisions share a proactive attitude—many team members are eager to take initiative and push things forward. I experienced this firsthand during my interview, and it was one of the reasons I decided to join Nissan.
Respecting Individual Ambitions
and Supporting Challenges
Currently, I am responsible for PR activities across all models from the perspective of “events in Japan.” In the future, I hope to specialize in PR for specific models, gaining a deeper understanding of each car’s concept and brand image. I want to develop strategies that make Nissan cars even more loved by a wider range of customers.
Eventually, I aim to experience the global division firsthand and become a marketer who can contribute to Nissan’s international presence. Nissan’s career path is open and flexible—if you want to take on new challenges, you can do so freely, and your manager will support your aspirations. When I expressed my interest in working globally, they suggested, “It might be a good idea to go abroad and learn about local customers,” which I truly appreciated.
Because Nissan shares the belief that “we want to excite people,” it’s a company that encourages challenge regardless of gender, whether you’re a new graduate or a seasoned professional. That’s one of the reasons I chose Nissan.
